Meet our people
Meet our board
As a co-operative, HF Holidays is governed by a board of 12 volunteer Directors who are elected by the Society's members. This board sets the strategic direction of the company and is made up of members who have a passion for walking holidays in the UK, Europe, and beyond. Collectively, our board aims to reflect the interests and background of the wider membership. Individually, Directors offer professional or commercial expertise.
Each Director serves on one or more of the board’s committees, which are aligned to the Society’s strategy: People, Product, Performance, Membership & Governance, and Audit & Risk. Their roles are to enable Directors and members of the Executive Leadership Team to consider matters in more detail than is possible during a board meeting, including the appropriate strategic objectives and goals and to make recommendations to the board.

Ben Reid
Chair
Stephen Guile
Vice Chair
Linda Haydon

Stephen Swift

Richard Drury

Rebecca Horlock

Keith Sellens

Robyn Lynch

Andrea (illy) Illingworth
Read Andrea's Journey from Leader to Board Director here.

Jerry Gould

Malcolm Oliver

Steve Couper

Manuela Gordea
Society SecretaryExecutive Leadership Team
The Board of Directors delegate the day-to-day running of the Society to the CEO and the ELT who are each responsible for a particular area of the Society. The CEO reports to the chair of the Board.

Chris Simmonds
CEO
Justine Gibbs
Head of Finance & Performance
Toni Douglas
Head of Hotel Operations
Rob Box
Head of Transformation & Strategy
Ali Bull
Head of People and Culture
Gillian Mininch
Head of Tour OperationsHonorary Officers
Elected by Members of the Society at the annual general meeting, our Honorary Officers are comprised of a President and a maximum of eight Vice Presidents. They shall all be Members of the Society and selected upon the recommendation of the Board.

Helen Boaden
President
Keith White
Vice President
David Gray
Vice President
Bob Gomersall
Vice President
Angela Brassey
Vice President
Joyce Hilton
Vice PresidentOur Values
Our Board live and breathe our Values as part of the way they work.
